Shands ER | Trauma Center Ad Campaign
Objective
Design a print and digital campaign to advertise the ER | Trauma unit at Shands at the University of Florida.
Concept
The campaign was built around the client’s desire to emphasize both the holistic care that patients may expect in the facility along with the relief that comes with a diagnosis and appropriate interventions. The advertising concept of the”rules of three” (based on the principle that things that come in threes are inherently funnier, more satisfying, or more effective than any other number) was utilized.
Social Awareness Campaign | handmade watercolor valentines, doughnuts and fortune cookies, original photography
Objective
A print campaign which has a twofold objective...to educate about the pitfalls of spending too much time on social media/internet/etc. and to suggest healthy, engaging alternatives with the focus on sharing/posting in real life.
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Concept
The audience receives a mailer which has straightforward information about the ways that digital technology is negatively influencing our culture. When unfolded the mailer has an engaging poster on the back. The campaign will be tied to the Center for Humane Technology’s anti-digital campaign and will focus on two aspects of life in the real world; the pleasure of making things and the pleasure of sharing them with others. The target audience is broad and includes the majority of first world humans of every age.
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